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# 11 - Is It Really 1-Year's Worth of Food?

September 20, 2017

First off, before I even start this post let me first say that I have nothing against any company that may be mentioned in this episode. I am receiving no financial gain from, nor have I any other vested interest whatsoever in any of these products or manufacturers. I am merely bringing issues to light for your consideration as you prepare your emergency survival plans and fulfill your food storage needs.


Many people believe that all survival foods are basically the same thing in a different companies packaging. While there are similarities between the various survival foods available, there are some important considerations that must be made when choosing which brand you will purchase for your emergency food supplies.


When comparing between various brands, most people get caught up in the container costs between the brands, or more commonly serving cost, but they almost always overlook one very important factor that they should be considering even more than serving cost.


Serving size is not regulated by the FDA or anyone else in government. The serving size is completely determined by the manufacturer of the item. 


No matter how good we want to believe people are, or how honorable their intentions are, a manufacturer of a product has one thing on his mind, profit-margin. Making the most profit from a product as he can so that he can remain in business. So they employ various techniques to ensure that they make as much profit for their product as they can.


One way that companies can increase their profit-margin on an item is to raise the cost of the item. This is the simplest technique, when you buy an item, you just pay more for the item. However this rarely works when that product is competing against similar products because people often want to shop around to find the lowest price.


Not many people would you pay $20 for a hamburger when you can go down the street to a competitor and buy a comparable hamburger for $5.00? Food manufacturers know this, so they have to come up with another way to increase the profit-margin of their product.


Lets say for example that everyone packages their beef stew as a 1 cup serving size, for $5. "Manufacturer A" could drop their serving size to 1/2 cup and sell theirs for $4. Now, the general public sees that the cost per serving from "Manufacturer A" is only $4 per serving, yet everyone else sells theirs at $5 per serving.


Most people will think they are saving by choosing the product from "Manufacturer A" over the product from "Manufacturer B", yet, what they don't realize is that serving is now even more expensive because it is a smaller size serving. To equal the same amount of food, you would have to purchase two servings instead of one. Now you have paid $8 for the exact same amount of food that would have cost you $5 from "Manufacturer B".